Industry Growth

Sexual Health and Wellness Industry Growth

The adult novelties market in North America is predicted to exceed USD 6 billion by 2020, growing at a CAGR of almost 7%.

The adult novelties market in North America is witnessing rapid growth. The rise in demand for adult products from older women and couples is driving sales in this region. Changing cultural values and the rising propensity to experiment with adult toys will lead to an increase in demand for adult products during the forecast period. Retailers are creating prominent shelf lines for sexual health and wellness products. The US accounts for the larger share of the market, though Canada, too, is witnessing strong demand.

Trends with Brick and Mortar Dealers

  • Allocating space for Wellness Product Lines within the Adult Segment
  • Mass Merchants and Discount Drug stores entering the categories including Walmart-Target-Walgreens and other
  • Non-explicit packaging and couples friendly devices will drive business

Sexual Wellness Market in US – Industry Outlook and Forecast 2019-2024

The global sexual wellness market is expected to reach values of around $39 billion by 2024

“The global adult toys market is growing at a steady pace due to various factors such as an increase in openness, drive for excitement and adventure, passion for quirky products and heightened desire for experimentation, which are driving the market growth globally,” says Amber Chourasia, lead analyst for health and wellnessresearch at Technavio.

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